As a Digital Marketer, you need to measure the SEO metrics every now and then to know the success of your work and monitor the performance of the site. Fortunately, there are free tools namely Google Search Console and Google Analytics to measure the metrics.
In this article, check the 10 important SEO metrics you need to track to improve the search engine visibility of the site.
1. Organic Traffic
Organic traffic is one of the key SEO metrics to track. It refers to the traffic that is earned by appearing in the search engine result pages without actually paying for the placement. It is vital for the site as you need to rank for the keywords related to your industry. You can measure it in the Google Analytics section by following the path Acquisition>All Traffic>Channels. Link Google Analytics and search console and explore the two reports- queries and landing pages in it. This will help you to improve the performance of SEO.
2. Organic Click through Rate (CTR)
It is one of the most important SEO Metrics but it is often overlooked. This is the measure of how many people see the website divided by how many people clicked on the website. In order to improve the CTR, you can create compelling Meta Title and Meta descriptions. If your Meta tags are attractive then people will click to your site and thus the site will have the high CTR. This further helps in improving the rankings in the search engine result pages. You can check the CTR in search console report under search analytics section. Remember to test different titles and descriptions to improve the CTR of the site.
3. Keyword Rankings
Monitoring keyword rankings is crucial to improve the performance of SEO. You can optimize the Meta tags or content if you find the decline in rankings. You can also improve the traffic of the site by continuously monitoring the rankings. If you find the drastic drop in Google rankings, there may be chances of penalties. You should remove the Google penalties and get the original rankings. Link Building strategy is important to plan and you can build links for those keywords which are showing a decline in the rankings.
4. Page Speed
This is one of the most important SEO metrics to measure in order to provide a great user experience to the audience. The page speed should be under 3 seconds. You can check the speed of the page in the GTMetrix tool. There are many ways to optimize the page speed such as by reducing the size of the heavy image, minimizing redirects, minifying CSS and Java scripts, etc.
5. Engagement metrics- Bounce Rate, Average Time Spent on Site, Pages per Session
The engagement metrics are the measure of the audience engagement with your site. It automates the process. They determine how well the audience interact with the site. Some of the engagement metrics are bounce rate, average time spent on the site and pages per session. Bounce rate is defined as the number of visitors who left your website without clicking any link. The average time spent on the site is the time visitors spend on your website on an average. Pages per session are the number of pages users visit before leaving the site. These all are engagement metrics which significantly contributes to rank the website in search engine result pages.
6. Organic Conversion
It is not enough only just measuring the organic traffic. You need to set the goals in the Google Analytics such as the making a purchase, email signups, phone calls and form submissions. Once you set these SEO reporting metrics, you can easily monitor them in Google Analytics. You can navigate it in the conversions> Goal overview section.
7. Domain Authority/ Page Authority
Domain authority and Page authority are SEO tracking metrics developed by MOZ to measure the authority of the website on scale 1-100 where 1 being lowest and 100 being highest. The domain authority is based on the whole domain while page authority refers to the ranking of the particular page. Link building for the particular page helps in increasing the page authority which further improves the domain authority.
8. Citation Flow & Trust Flow
These are crucial SEO tracking metrics to improve the online reputation of the site. Citation flow refers to the number of backlinks pointing to the site. On the other hand, trust flow is the quality of the backlinks. If the trust flow is less than citation flow then it means that there are many backlinks for the site but they aren’t quality backlinks. These are calculated on the scale of 0-100.
9. Local Visibility
This is one of the crucial SEO metrics for those who perform the local SEO. You need to ensure that the traffic comes from the right audience. You need to track the Google maps rankings and Google my business results. Track the session location in the Google analytics GEO section. Follow the path Audience>Geo>Location.
10. Exit Pages
Exit pages are the pages from where visitors leave your site. You can improve the exit rate to make the audience stay on that page and perform the action. Check the exit pages by following the path Behavior > Site Content > Exit Pages. You can improve them by updating the outdated content, fix errors, offer the lead magnet related to your page. Placing too many calls to actions can also result in the exit. Focus on creating an irresistible experience so that people take action at the end of it.
These are 10 important SEO metrics you need to track to improve the search engine ranking and online visibility of the site.