Real estate SEO helps in driving the massive traffic to the site, increase the leads and finally contribute to improving the ROI of real estate business. There is a different strategy when it comes to performing Realtor SEO.
What is Real Estate SEO?
It is defined as the use of SEO techniques to optimize the website in order to show up higher in the search engine result pages. Here are seven important ways on how to optimize the website and improve the traffic and conversions.
1. Keyword Placement
Keywords are the terms that show up in the searches. There should be specific pages that you rank for all the real estate properties in different cities. You can optimize the URL, Page Title, Image Title, image alt text. Here is an example of the particular keyword term “Houston real estate”. The elements can be optimized in the following ways.
Title-Houston Real Estate Homes for Sale
Title of the Image- Houston_real_estate.jpg
Image Alt Text- Houston Real Estate
It is important to target the local keywords based on your service areas in the service pages and other content on the site. Avoid using the broad keywords as they have high competition and it is difficult to rank for them on the search engines. You can optimize the site by using the following phrases of the keywords-
City + realtor
City + homes for sale
Real Estate + City
City + real estate
City + real estate listings
Houses for sale near + city
Realtors + city
City + real estate agent
Apartments for sale + city
City + apartments for sale
Best Realtors near + city
You can use tools such as keyword Planner, keywords from PPC ads, local 3 pack results. Remember to check the average search volume and keyword difficulty.
You need to maintain the keyword density of 1-2%. Try to use synonyms in order to improve latent semantic indexing or LSI. It is good to use long tail keywords in order to appear higher in search engine result pages. Avoid keyword stuffing.
2. Add Quality Content and a Blog
Unique and relevant content with proper optimization is the key to success for real estate SEO. Avoid adding MLS listings and instead create unique content for the service area pages. You can include highlights, key features, and excerpts from the testimonial pages, videos, and attractive images. You can also add a blog and create informative posts to attract the audience and get engagements through social promotions. These posts will also provide you a chance to appear higher in the search engine result pages.
3. Utilize the Photos and Videos
Images play a crucial role in real estate SEO. Optimize the images by adding the proper file name, reduce image size and add ALT text. Home buyers love to browse the images or videos before buying the property. Thus add as many images and videos as you can to attract the buyers and close the sales.
4. Improve the Site’s Performance
If you want to show up higher in the search engines then you need to improve the performance of the site. Build quality links to increase the domain and page authority of the site. Focus on quality rather than quantity during off page optimization and follow effective link building techniques. Improve the performance of the site by optimizing speed, increasing the average time spent on the site and reducing the bounce rates.
5. Mobile Optimization
It is important to have the mobile version of the site or responsive design in order to provide a better user experience to the mobile users. Mobile searches have risen significantly in the past few years so target them with mobile optimization. You can also add accelerated mobile pages to load extremely fast on mobile devices. It is important to have useful information on the mobile site including general home information, get directions, and compare features and prices, read testimonials or reviews.
6. Build Citations
When it comes to performing the real estate SEO, then ranking at the top position in local 3 pack search results is half the battle won. But there are three major factors responsible for ranking it. First is the optimization of Google My Business profile, second is the accurate and consistent citations on the web, the last one is getting the online reviews. Thus, it is important to optimize the site for all these key factors to get a call for buying the real estate property.
7. Incorporate Social Media
You should optimize all the social media profiles on the platforms such as Facebook, Pinterest, Twitter, Instagram, LinkedIn, etc. so that realtors can build a better relationship with the potential customers. You can perform this by posting frequently the blog posts on social media profiles. In fact, you can post the events related to properties and other content for engagement instead of direct promotion. This way the account will always be active and helps in building the credibility amidst the audience.
Summing it up!
Follow the above useful ways to optimize the real estate website. You will definitely see the rise in traffic to the site, leads, and sales of the properties.